Client: Medium Sized Brick Manufacturer
Location: Southeast USA
Issue: Establish Ways to Position Products for Contributing to LEED Standards

The major purpose of this analysis was to offer the company a benchmarking analysis of its competitors in the commercial and residential markets in relation to the following four specific dimensions: (1) analysis of the dynamics of the industry for opportunities for competitive moves; (2) their published sustainability programs and environmental policies; (3) how competitors address the surging market for green building practices; (4) how well the company addresses requirements of the primary green building rating systems (LEED-NC; LEED for Homes; NAHB standards).